Miami Dolphins and Facebook Advertising

How did the Miami Dolphins generate over 4 million in sales? A Facebook video of course!

During an off-season marketing campaign to sell season tickets, the Dolphins used data generated from the likes, comments and shares their videos to better target people who they felt were likely to become season ticket holders and results are astonishing...

Check out their story here: http://ow.ly/Q2mW30khbxm

Hip Hippo